In the past animation was the result of manual labour. It involved storytelling through handcrafted sketches. Many of the top animation studios turned to this method to create material for cartoon films and TV shows. The industry today has a value of USD $264 billion, and the majority of sectors are recording an increase of between 2% and 3 per cent. What caused this change and development? The adoption of modern technology and graphics as well as tools used by the animation industry has drastically transformed the look of this industry. Utilizing technology and making the best utilization of current fashions, animation studios have improved both the quality and quantity of their offerings.
Three upcoming technology trends are changing the face of the animation industry and have turned into useful tools for leading animation companies.
Augmented Reality (AR)
An ally of the well-known Virtual Reality (VR), in recent years, AR is expected to be a popular tool for animation production businesses. AR has a VR similar interface and focus. Simply put, it is an enhanced representation that is based on reality. The visual and sensory elements are made using modern tools that give users an experience that is close to reality while watching animated videos. The ease of access and the interactivity of AR are ideal to design characters, settings, or games. For example, the well-known games Pokémon Go was developed with AR technology as its foundation which allows users to see Pokémon in their everyday environment.
Infographics based on data
Data has become a major factor in our modern times. Consumers do not simply require a piece of information but want data that is easy to comprehend and comprehendible. Through the use of infographics that are based on data, companies can tackle complicated issues and break them down into smaller pieces of information. According to the report retention and learning can increase up to 400% when the information transmitted is visual. Animation artists are making excellent use of this format to increase the message. For instance, infographics can be utilized to help children learn some habits, such as brushing their teeth two times a daily. Alongside animators, a variety of marketers are also employing this method to attract their customers. For one thing, audiences tend to be drawn to interesting, distinctive, and unique content compared to a simple black and white blog that is stuffed with data.
The era of 3D and VFX
The future is 3D and VFX Are you aware that the tiger in the movie Life of Pi isn't real?? It sure seemed real. Animations like this are created from VFX and 3-D techniques. These tools play a significant role in enriching the viewer's experience by making it more engaging and clear. The modern-day audience has developed a love for fluid, fast-moving, and flexible characters. Leading animation companies use these techniques to create realistic characters. The plots of many animated films and shows are getting more real. It's possible to say that 3-D and VFX have opened the gap between the real and the animated.
Cloud and collaborative networks
The spread of the virus and subsequent lockdown required professionals to work at home. Filmmaking isn't just a single-person job. It requires the dedication as well as the ideas and creative thinking of a variety of team members and even individuals. The animation industry didn't allow this transition, from home to office to hinder its ability to produce a plethora of content. The people who work in this field made the most of digital communication tools such as collaborative work platforms as well as cloud networks to function effortlessly. From animators to scriptwriters and designers, to editors, everyone in the industry uploads their work to shared clouds which allows access to those who could simultaneously move their project into the following step. These platforms make the whole production process smooth, efficient and increase coordination between various departments.
Utilization of sensors in depth
It's a relatively new idea that is getting the spotlight quickly. In the midst of this technology is camera formatting. The settings are made so it is possible for the sensors in-depth to record every image in wireframe format, and convert them into animation. The translated animations are often aligned perfectly with the characters in the film, improving the overall viewing experience. Although this technology is in its early stages, however, it's a promising step towards improving the quality of animation.
3D printing
Just as making films takes a collective effort, so in order to provide viewers with a complete experience, having high-quality props is essential. Particularly, in the realm of animation props play an essential role in connecting the storyline. The top animation production companies employ 3-D printing to improve the aesthetics and experience of the ancillary setup. It requires high-end levels of print size as well as intricate detail and offers the final result an ideal final look. Films with a cult following, such as Avengers: Age of Ultron and Guardians of the Galaxy, utilized this technique to provide viewers with a real experience.
A mix of old and new
In India companies like Cosmos Maya pays close attention to the needs of the target audience. The subcontinent is full of traditional tales and tales which can be utilized to create engaging animation. Children and parents are eager to learn more about these stories that have been told in the past. A number of leading animation companies are mixing old-fashioned tales with modern technologies to create world-class productions and films. For example, Motu Patlu, a show that was created for Indian children, was a huge success due to its Indian touch and close-to-home storyline.
Historically, animation was viewed as an entertainment source intended for children only. However, the scope of animation has expanded. The advent of technological innovations and new trends has made animation omnipresent. It has not just removed the age limit from the industry, but it has also opened the way into other areas such as marketing. A lot of brands are shifting away from endorsements by celebrities and focusing on creating their own characters. They're even working with the producers of popular films and shows to launch successful advertising campaigns. With all the latest developments and trends in mind, it is clear that the next chapter of animated looks positive and a lot of fun.
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