Video is the new preferred method of consuming content online. Find out how you can use 2D 3D, 2D and 2.5D animation in your communication strategy.
It is no secret it is true that the use of content marketing has become the most effective in the world of marketing generally, but in this time and age, using text and images isn't sufficient. Video is now the most popular medium to view online content with more than one study having proven the retention rates of videos are much higher than those for text-based material solely.
Making use of an explainer video can be an excellent business decision, however, be aware it is not true that all explanation videos are created equally. Additionally, certain kinds of videos might not be appropriate for your particular business, however, they could be extremely effective for your competition.
There are numerous kinds of videos that could be utilized for marketing purposes however, in this article we'll be focusing on 3 popular styles that are able to produce outstanding results.
Then, we'll look at how they could assist you in your marketing.
2D Animation
We'll then discuss how they can assist you in your marketing. Animation 2D In the past few years, 2D Animation or two-dimensional explainer videos have become extremely popular. They typically include a bit of humour to entertain viewers and have been very successful, in large part since they are appealing to the kids in our lives. Cartoons on Saturday mornings were popular because of the reason that people. Different kinds of 2D animations include:
Motion graphics in 2D
Animation of kinetic type (typography) in 2D
2D whiteboard
Screencast
Animation of 2D infographics
While they can be fun but, 2D animation may not be the ideal choice when you have to convey an abundance of technical information. They appeal to emotions rather than logic. If however your message is clear and you'd like to add some humour to your advertising and create an intimate connection with your customers and make them feel special, then a 2D animation video is an excellent choice.
Check out this video from Samsung who turned a standard infographic into an animated 2D video in order to assist teachers to comprehend the role technology tools play in helping students in their classrooms.
3D Animation
When it concerns animated videos, 3D is definitely the top of the line in terms of videos. They're typically the most costly videos and make use of an illusion of depth in order to provide an additional dimension to the characters and backgrounds. They usually feature life-like characters or objects that have lots of details. They usually resemble movies and therefore require a longer time to make.
Different kinds of 3D animations include:
3D Explainer Animation
This is an excellent option when you are looking to create large-scale presentations or an ad for a movie or book. To entice customers, HiLine Homes uses a fun 3D animated intro:
How Animated Videos Can Help Your Marketing Strategy Give You More Creative Freedom
Your content must tell an unforgettable story about your services, products or even your clients. When you make use of animated video the only limitation is your imagination, and with some help from technology and the latest techniques it is possible to create any type of story that will communicate your message.
2. Animated videos make it easier to communicate
Through the clever use of animated packs animation packs, animated videos can simplify your idea and communicate the concepts in a visually appealing method, which is how the majority of our brains operate. They are able to introduce various subjects as well as provide context for concepts that can't be adequately explained through images or text on their own. They are particularly useful in dealing with abstract concepts
3. They Are Cost-Effective
3D films can be expensive however they aren't as expensive as the expense of a live-action video. You don't just have to purchase props, but you also need to consider and budget for the production time as well as equipment, actors, and sets and, according to the place, even permits that are specific to the location. Animation videos, on the contrary, only require the ability to create and software. Another advantage of animated videos is that adjustments are generally easier to make in comparison to live-action videos which could result in even more costs.
4. Animated Videos Are More Accessible
Animated videos are effective on all channels for marketing, from television and social media to digital and online entertainment channels. Live-action videos typically require the use of graphics or text to make your message more appealing to your audience across different channels, which could cause your message to be lost.
5. They Help You Increase Brand Awareness
Videos in general make for an impressive statement, but it's also a fantastic opportunity to introduce your brand's message to your intended audience and strengthen your message to them with each new video you make. This can increase awareness about your brand, product or both, and can result in an increase in the audience which eventually will result in increased revenues.
6. Increase conversion rates on websites
Based on ComScore, 64% of shoppers who shop online tend to complete purchases after watching videos. Numerous other studies conducted by various online retailers have shown repeatedly that the use of videos as part of their marketing strategies has resulted in their targeted viewers spending longer on their websites and increasing their order size.
The animated video is an enjoyable and entertaining medium that has the ability to make an immediate impact on the target audience. It helps to communicate more concisely and effectively and attract the attention span of your viewers and keep them entertained and leave an unforgettable impression.
In addition, the videos are affordable. Be aware that your message needs to be at the centre stage, not an animation. Your message and the goal must be defined prior to hiring someone else to create the animation on your behalf. When you're clear on your objectives, you'll be more confident in creating the perfect type of animated video for your company that will be successful.
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